Client Overview

Client: Pack Pro 
Industry: Packaging & Logistics 
Business Type: Manufacturer & Supplier 
Website Type: E-commerce 
Technology Stack: WordPress, WooCommerce, Figma 
Project Timeline: 4 Weeks

The Problem

Pack Pro, a supplier of customized packaging materials, needed a modern e-commerce platform that could handle complex product variations and industry-specific pricing logic.

Their existing sales process relied heavily on manual inquiries and offline communication, which slowed down order processing and limited scalability. Customers struggled to understand pricing based on quantity, size, thickness, and print options, creating friction in the buying journey.

The Objective

The primary goal was to build a scalable, user-friendly e-commerce website that would:

• Allow customers to browse and purchase packaging products online

• Support dynamic pricing based on multiple product attributes

• Serve both retail and wholesale buyers efficiently

• Maintain fast performance and mobile responsiveness

• Reflect Pack Pro’s professional and industrial brand identity

Our Approach

We began with a full UI/UX design process in Figma to ensure clarity, usability, and alignment with Pack Pro’s branding.

The development focused on extending WooCommerce beyond its default capabilities by implementing custom pricing logic and structured product customization, while keeping the experience simple for end users.

Performance, scalability, and ease of future management were prioritized throughout the build.

The Solution

A fully customized WooCommerce-powered e-commerce platform tailored specifically for the packaging industry, enabling customers to configure products, view real-time pricing, and place orders seamlessly.

The platform supports complex product attributes without overwhelming the user and provides a smooth purchasing experience across all devices.

Key Features

Dynamic Pricing System

• Quantity-based and size-based pricing tables

• Automated price calculation based on selected specifications

Product Customization Options

• Thickness selection

• Side print options

• Pocket and additional feature add-ons

Optimized Product Structure

• Clean product categories for easy navigation

• Clear product detail pages designed for quick decision-making

Mobile-First User Experience

• Fully responsive design

• Optimized layouts for mobile ordering and browsing

Customer Account & Order Management

• Order tracking dashboard

• Customer account management

Lead Capture & Communication

• Integrated WhatsApp inquiry buttons

• Contact forms connected to email workflows

Security & Performance

• SSL-secured checkout

• Optimized load speed and performance

Technology Stack

• CMS: WordPress

• E-commerce Engine: WooCommerce

• UI/UX Design: Figma

• Frontend Builder: Elementor

• Custom Logic: Advanced Custom Fields (ACF)

• SEO: Yoast SEO

• Security: SSL & standard WooCommerce protections

The Result

• Fully functional e-commerce platform launched within 4 weeks

• 30% increase in order inquiries within the first month

• Improved customer understanding of pricing and product options

• Strong positive feedback on mobile usability and checkout flow

• Reduced dependency on manual order handling

Final Outcome

Pack Pro now operates on a scalable, industry-specific e-commerce platform that simplifies complex packaging orders and supports business growth.

The website acts as both a sales engine and a professional digital storefront, ready to scale with increasing product lines and order volume.