🧩 About the Client

Choudhurys and Associates is a professional student consultancy firm helping Bangladeshi students pursue higher education abroad. With deep partnerships across European and North American universities, the firm provides end-to-end support—from university applications and visa processing to pre-departure guidance. Their personalized service and strong reputation have made them a trusted name among aspiring international students.

🎯 Project Objectives

The main objective was to build a professional, credible, and conversion-focused website that would:

• Showcase available study destinations and partner universities
• Provide detailed information on services and student support
• Collect leads through inquiry forms
• Establish online authority and social proof
• Support SEO and social media marketing initiatives

✨ Key Features Developed

🧭 Modern Homepage with Clear CTA

• Hero section with tagline and student-focused imagery
• Prominent CTAs such as “Apply Now”, “Book Free Consultation”, and “Contact Us”

🌍 Country & Destination Pages

• Dedicated pages for popular study destinations like Sweden, Finland, Denmark, Malta, and more
• Highlighting tuition fees, visa requirements, intakes, and top universities

🛫 Service Overview Section

• Step-by-step process explaining the student journey (Counseling → Admission → Visa → Travel)
• Custom icons and visuals to aid understanding

🧑‍🎓 Success Stories & Testimonials

• Student testimonial section featuring quotes and photos
• “Success Highlights” slider showcasing visa approvals and student journeys

📨 Smart Inquiry Forms

• Custom-built forms for lead collection (Program of Interest, Study Destination, Budget, etc.)
• Auto-response email setup to confirm inquiries

📲 Mobile-Responsive & Fast Loading

• Optimized for mobile-first users with smooth navigation
• Lightweight structure to ensure fast loading speeds

🧠 SEO-Ready Architecture

• Structured for high performance on Google
• On-page SEO implemented using Rank Math

🛠️ Tools & Technologies Used

• CMS: WordPress
• Builder: Elementor Pro
• Languages: HTML, CSS, JS, PHP
• Plugins: WPForms, Rank Math SEO, Essential Addons for Elementor, Litespeed Cache
• Hosting: Shared Hosting with Litespeed Optimization
• Security: Login protection + spam filters + basic firewall rules

📈 Value Delivered

• Established a professional digital presence to enhance trust with students and parents
• Improved lead capture through optimized CTAs and inquiry forms
• Created a central platform for all service, visa, and destination info
• Positioned the brand as a credible, student-first consultancy in a competitive space

🧾 Final Deliverables

• Fully functional, mobile-friendly website
• User guide for staff to update content and handle form submissions
• Backend training for team members
• Social media graphics for launch
• Post-launch performance monitoring setup